AUTEX Pay Brand Strategy · Naming · Visual Identity · Brand Guidelines
A new financial identity built from the strength of an established automotive brand.
A new financial service shaped by recognition, functionality and a strong connection to the AUTEX ecosystem.
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Defining the strategic foundation for a new financial service while preserving the recognition and equity of the AUTEX and APYMSA brands.
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Creating a direct, recognizable name that connects the new service with its automotive origin while introducing its financial proposition.
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Developing a distinctive identity that extends AUTEX's visual language into a new financial experience.
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Establishing a flexible visual system to ensure consistency across digital, printed and promotional applications.
