ME by Meliá Digital Campaigns · Creative Direction · Social Media
Contemporary luxury, expressed through visual storytelling.
Where contemporary design meets destination-driven storytelling.
A digital campaign project for ME by Meliá, translating the brand's contemporary identity into visual communications inspired by the destination. Through photography, graphic design and multilingual content adaptations, each creative was developed to communicate the property's distinctive atmosphere across digital channels.
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A selection of digital campaign assets created for ME by Meliá, featuring destination-led photography, promotional e-mail creatives in English and Spanish, and social media adaptations for Facebook Collections.
The project focused on translating the brand's contemporary aesthetic into cohesive digital communications while preserving the visual identity of each execution.
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Creating and adapting visual assets for social media and digital placements, including Facebook Collections. Each format combined destination photography, brand-aligned graphic elements and concise messaging to deliver a cohesive visual experience across platforms.
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Developing campaign creatives for ME Cabo, combining destination imagery, promotional messaging and brand elements to communicate the property's unique hospitality experience. The visual approach balanced aspirational storytelling with clear, offer-led communication.
