Meliá Rewards Digital Content · Creative Direction · Hospitality
A digital experience shaped by diverse brands, destinations and stories.
A seasonal promotion designed to inspire the next getaway.
A multi-channel promotional campaign developed around Meliá Rewards' January Super Sale, adapting the master artwork across digital touchpoints and communication formats. The project focused on maintaining brand consistency while translating the campaign into cohesive visual experiences across web, e-mail, digital advertising and social media.
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Developing digital content for a diverse portfolio of hotel brands, adapting visual assets and messaging to reflect each property's identity, audience and destination. Every creative was designed to preserve brand consistency while communicating a distinct hospitality experience.
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Translating brand guidelines into cohesive visual narratives through photography selection, graphic composition, typography and messaging. Each execution was tailored to the personality of the hotel, balancing creative expression with the visual standards of the brand.
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Adapting campaign assets for digital platforms and social media formats, including Instagram and Facebook Stories and Feed. The focus was on maintaining visual consistency across placements while ensuring each creative communicated effectively within its intended format.
